Brown’s Hotel is pleased to be the first UK hotel to be actively eliminating needless waste hitting overflowing landfills, by recovering partly used soap and bottled guest amenities and donating it to CleanConscience, thus promoting a greener, more sustainable future.
PHOTO: Raj Kaur, Room Attendant Brown’s Hotel; Liliana Poznanska, Assistant Head Housekeeper Brown’s Hotel; Steve McCormack, Security and Sustainability Manager Brown’s Hotel; Gwen Powell, Founder and Project Director CleanConscience; Dennis Geertsen, Production Manager CleanConscience
CleanConscience is a charity founded by Gwen Powell that aims to reduce waste from the hospitality industry going to landfill or being incinerated in the UK. CleanConscience manually sorts, sterilises and reprocesses soaps and toiletries, which are then gifted to humanitarian aid organisations. Those organisations distribute the soap and toiletries to people at-risk in the UK, and also to those people globally who are suffering from life threatening diseases that are preventable by hand washing with soap.
We are pleased to be working with CleanConscience, the first and only company in the UK who collect the partially used or damaged soap and bottled toiletries every month to recover them for future use. The turnkey solution works well, and we have eight green recycling crates full of discarded product collected monthly. Brown’s Hotel is very proud to be the front runners in this sustainability project.
Steve McCormack, Security and Sustainability Manager, Brown’s Hotel
It seems fitting that one of the first hotels in London is now the first hotel in the UK to take part in our soap and toiletry recycling programme. Brown’s Hotel immediately understood that what CleanConscience is able to offer the UK hospitality industry is much more than just a waste recovery service, it is a CSR initiative that is understood and appreciated by stakeholders, guests, staff and management alike. CleanConscience’s hash tag on social media is #makingadifference and Brown’s Hotel can now claim that they have #madeadifference to the UK hospitality industry, by being the FIRST. We are very pleased to be working with such a pioneering hotel group.
Gwen Powell, Founder and Project Director, CleanConscience
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For further press information and media enquiries, please contact:
Sophie Darley, Director of Communications, Tel: +44 (0)20 7518 4169
Brown’s Hotel, Albemarle Street, Mayfair, London, W1S 4BP
Tel: +44 (0)20 7493 6020 Fax: +44 (0)20 7518 4064
Notes to Editors
Photograph caption. From left: Raj Kaur, Room Attendant Brown’s Hotel; Liliana Poznanska, Assistant Head Housekeeper Brown’s Hotel; Steve McCormack, Security and Sustainability Manager Brown’s Hotel; Gwen Powell, Founder and Project Director CleanConscience; Dennis Geertsen, Production Manager CleanConscience.
Every day, millions of bars of soap are discarded by hotels worldwide. Every year, 2 million children die from disease and infection. Half a million of these children could still be alive if they had soap to wash their hands. The plastic from empty or half-full bottles and tubes of hotel toiletries cannot currently be recycled, despite being manufactured from expensive recyclable PET or HDPE. The UK waste industry’s infrastructure is simply unable to capture this waste stream and these plastic containers all end up in landfill or are being incinerated.
To sort, sterilise and reprocess the soap and toiletries is a labour intensive manual process and it takes place in a unit just outside Maidenhead, to the west of London. CleanConscience provides volunteering and employment opportunities in this unit for people with disabilities. Once reprocessed the soap is gifted to humanitarian aid organisations to distribute to those people globally that are suffering from diseases that are preventable by hand washing with soap. Meanwhile, the partly used bottled toiletries are sorted and any remaining product is removed and re-purposed, allowing the empty plastic bottles to be diverted from landfill and recycled. The liquid toiletries are batched up and gifted to UK aid agencies to distribute to at-risk people in the UK.
Rocco Forte Hotels
Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a family of 10 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas.
Rocco Forte Hotels comprises: Hotel de Russie, Rome; Hotel Savoy, Florence; Verdura Resort, Sicily; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Hotel Amigo, Brussels; Hotel Astoria, St Petersburg.
Future opening: Jeddah in 2016, Shanghai in 2018
Rosie O’Brien, Group Communications Director
Rocco Forte Hotels